Pricing
6 plans from $0. Monthly billing, no contracts, cancel anytime. Three-day AI trial with 50 free credits at signup, no card.
Build and publish your site, capture leads and take bookings. No card, no time limit, no ongoing AI.
The site you own on your own domain, with the CRM and calendar. No ongoing AI.
The full AI Growth OS at its smallest capacity: Sarah, specialists, SEO, content, creative and the chatbot.
Add a specialist for $20/month
More capacity, more sites, more credits for the workforce to spend.
Add a specialist for $20/month
Ten sites, priority processing and the companion app.
Add a specialist for $20/month
White-label, unlimited team, twenty-five client sites under one roof.
Add a specialist for $10/month
More than twenty-five sites, a custom workforce, procurement and invoicing. We build the plan with you.
Specialist counts and levels (junior, specialist, senior) are read from the plans table; add more on any AI plan for the flat price shown on the card.
Limits and features exactly as the platform enforces them, read from the plans table at build.
| Feature | Free | Starter | AI Lite | Growth | Pro | Agency |
|---|---|---|---|---|---|---|
| Monthly price | $0 | $19 | $49 | $99 | $199 | $399 |
| Websites | 1 | 1 | 3 | 5 | 10 | 25 |
| Team members | 1 | 3 | 3 | 5 | 10 | Unlimited |
| AI credits per month | 0 | 0 | 50 | 300 | 900 | 2,500 |
| AI workforce | No AI workforce | No AI workforce | Sarah, Digital Marketing Manager + 5 specialists | Sarah, Digital Marketing Manager + 5 specialists | Sarah, Digital Marketing Manager + 5 specialists | Sarah, Digital Marketing Manager + 10 specialists |
| Extra specialist | — | — | $20/mo | $20/mo | $20/mo | $10/mo |
| Website builder | Included | Included | Included | Included | Included | Included |
| Custom domain | — | Included | Included | Included | Included | Included |
| CRM and lead capture | Included | Included | Included | Included | Included | Included |
| Calendar and booking | Included | Included | Included | Included | Included | Included |
| SEO suite | — | — | Included | Included | Included | Included |
| Content writing | — | — | Included | Included | Included | Included |
| AI images and ad creatives | — | — | Included | Included | Included | Included |
| AI video (Studio, desktop) | — | — | Included | Included | Included | Included |
| Website chatbot | — | — | Included | Included | Included | Included |
| Social planning and drafting | — | Included | Included | Included | Included | Included |
| Automations | — | Included | Included | Included | Included | Included |
| Aria, the platform FAQ | — | — | Included | Included | Included | Included |
| Strategy Room | — | — | Included | Included | Included | Included |
| Tracked keywords | — | — | 25 | 100 | 100 | 100 |
| Chatbot messages per month | — | — | 500 | 1,000 | 5,000 | Unlimited |
| Chatbot knowledge documents | — | — | 25 | 50 | 100 | Unlimited |
| Companion app | — | — | — | — | ||
| White-label | — | — | — | — | — | |
| Priority processing | — | — | — | — |
Credits are the meter for the workforce's work: research, writing, images, video, and every change Arthur makes to a site (one credit per change; edits you make yourself in the editor are free). Conversation is metered lightly: one credit for every ten messages with Sarah, Arthur or your website chatbot. Every plan from AI Lite includes a monthly allowance that resets each month. Sarah states the cost before anything runs, and every credit, reserved, charged or released, is visible in Billing.
Three-day AI trial with 50 free credits at signup, no card. It starts the moment you create the account, so you can meet Sarah before choosing a plan.
Yes. Upgrade or downgrade at any time from Billing. Upgrades apply immediately; downgrades apply at the next renewal.
Yes. Monthly plans have no contract; cancel from your account and keep access until the end of the period you paid for.
Yes. Your sites publish on your own subdomain or domain, your domain is registered to you, and your contacts and leads can be exported at any time. Nothing is held hostage to a subscription.
Refund terms are being finalised and will be published on the Refunds page before public launch. Until then, write to us about any billing question.
